How does Pay Per Click Advertising (PPC) work?: 
Pay Per Click Advertising 
Pay Per Click is an Advertising Service where you only pay search engines whenever a searcher clicks your advert, regardless of how many times your ad is shown that leads to your website. Pay Per Click a.k.a PPC advertising are usually text ads displayed at the top, bottom and right-hand side of the Search Engine Results Pages. SEO-Recruit specialises in managing Google’s PPC Advertising program known as Google Adwords.

With Google Adwords we can create clear-cut and effective ads for you to display whenever people searches online for information related to your business. For example; a searcher visits Google and enters a query like “shoes”. Google will display a variety of relevant search results, such as shoe websites selling shoes or articles containing information on shoes etc.

If you as a client own a website selling shoes for instance we can then create ads for the specific shoes you specialise in.  For each of your ads, we select keywords related to your ad's message such as men’s sport shoes, ladies evening shoes etc. Once we create all these ads and activate it, the Adwords system constantly seek out search queries related to the keywords people have typed in. This method of advertising insures that your ads are displayed to highly targeted audiences.

An e.g. of a Google Adwords ad:

Pay Per Click Advertising is therefore a great way to rapidly attract qualified traffic to your website and in all probability the most cost effective advertising medium available on the internet. PPC is literally suitable for Businesses of all sizes and best of all is it’s measurable.

Contact us for further information on our Pay Per Click Advertising Service