An Underused Marketing Method for Gaining Backlinks to your Website by Dave Parizek
Marketing your website is all about getting traffic. The most important marketing you need to do to get traffic in the long term is to work to rank highly in the search engine result pages (SERPs). This traffic is free and tends to be more targeted than social networking traffic. The best way to get ranked high in the SERPs is to have lots of backlinks to your site. Backlinks are hyperlinks from other sites to yours and they serve as a vote for the quality and value of your content. Search engines place great weight on backlinks in their algorithms for deciding which sites rank highest in the SERPs.
There are many ways to get backlinks. If you already have some traffic, and your content is valuable, then generally you may get volunteer backlinks automatically. Unfortunately, if you do not have traffic to start with it is hard to count on this technique for getting backlinks. So then you can turn to asking other sites for backlinks, and this will work in some cases.
You can submit articles to article directories to get backlinks. One of the best of the these directories is Go Articles.com.. You can also submit to internet directory sites and you can create additional websites yourself to add limited numbers of backlinks to your main site, provided those additional sites are valuable and not just created for the purpose of getting backlinks. If you do it for the sole purpose of getting backlinks then it is a practice known as link farming that google is vehemently against, and which could get you deindexed forever.
You can create Hubpages and Infobarrel articles that will not only share ad revenue with you but provide you a place to add backlinks to your site.
And you can give away stuff. This is a method often overlooked by most webmasters working on their search engine optimization.
You can give away pictures on your site - include a textarea with the link code already made up for people and they will copy and paste it in to their sites to get the free graphics.
You can give away free themes for various content management software systems like Wordpress, and those themes can include a link back to you.
You can give away or even sell software, and get lots of backlinks by adding your software to the many software download sites on the internet.
You can give away ebooks for people to post on their websites that include a backlink back to your site.
You can give away your services - offer to help people set up their wordpress sites and you get a lot of backlinks from thankful new blog owners.
But make sure you make it easy in all cases, even automatic, for people to add your link to their site.
Many sites have social networking sharing buttons on them so that users can share and promote their sites that way. But then they fail to make it easy to link to them from their other sites and blogs by providing the link code preformatted and ready to go. Don't let that be the case for you.
Many sites have social networking sharing buttons on them so that users can share and promote their sites that way. But then they fail to make it easy to link to them from their other sites and blogs by providing the link code preformatted and ready to go. Don't let that be the case for you.
About the Author
Dave Parizek runs multiple websites and loves everything. His favorite site is I Love U where you can find a fan site for anything you love. With cool discussions and free graphics it has something for everyone.
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